Anyone can be a blogger, as we have all gathered from this class. The bigger question is can you get people to read it or follow it?
In the sport of auto racing there are tons of bloggers out there that have their opinion about the sport, some good and some bad. There are also many insiders that use a blog to share their thoughts of the past weeks race, or something that happened on or off the track that week. To me, it is the ones that can provide thoughtful and educated information about the sport that will keep you coming back for more.
Nascar.com has a section of their website that is dedicated to blogging where they post several times a day interesting stories about what is going on within the sport. NASCAR is using Twitter and blogging to give the fans a back view of what happens at the track. They are not just giving the fans the “cheap” stories; they are trying to make every fan feel like they are in the garage area or on pit road every race. They are building a relationship with fans and understand their target audience. They also know that they can’t just blog once every few weeks, they need to keep their readers informed and up to date as to what is happening within. If they waited to post a blog after each race, the everyday fan is going to get bored real quick and they are going to lose readers.
NASCAR’s presence on Twitter can be a little overwhelming…there is the @Nascar, @Nascar_trucks for the truck series, @NascarHomeTracks, which covers the lower Nascar series such as the K&N Series, as well as they have a @NascarStats account that covers all the Nascar stats that you could think of. However, they are doing it right. They have all of their bases covered and follow the best Tweeting practices for sure. They pretty much have them all covered, from sharing timely and useful news, to sharing pictures that the fan want to see, and even using the #hashtag perfectly. From my personal experience of handling PR, basically tweeting and posting on Facebook for a lower tier NASCAR team, NASCAR promotes the #hashtag for each event the week before, and the fans as well as other PR reps get involved to get it trending. Where we were at Richmond International Raceway in Virginia a few years ago, the sponsor of the race was the Blue Ox, so every tweet I posted was #hashtagged with the #BlueOx100. Here you are able to keep up with what is going on, when the autograph session is, and what is trending with the series.
Nascar covers all their bases with social media and they seem to have the best practices covered. They wasted no time in understanding what social media has to offer the fan and the sport. They have really found a way to take the checkers with social media.