Blogging and Tweeting: Nascar has you covered.

Anyone can be a blogger, as we have all gathered from this class. The bigger question is can you get people to read it or follow it?

In the sport of auto racing there are tons of bloggers out there that have their opinion about the sport, some good and some bad. There are also many insiders that use a blog to share their thoughts of the past weeks race, or something that happened on or off the track that week. To me, it is the ones that can provide thoughtful and educated information about the sport that will keep you coming back for more.

Nascar.com has a section of their website that is dedicated to blogging where they post several times a day interesting stories about what is going on within the sport. NASCAR is using Twitter and blogging to give the fans a back view of what happens at the track. They are not just giving the fans the “cheap” stories; they are trying to make every fan feel like they are in the garage area or on pit road every race. They are building a relationship with fans and understand their target audience. They also know that they can’t just blog once every few weeks, they need to keep their readers informed and up to date as to what is happening within. If they waited to post a blog after each race, the everyday fan is going to get bored real quick and they are going to lose readers.

NASCAR’s presence on Twitter can be a little overwhelming…there is the @Nascar, @Nascar_trucks for the truck series, @NascarHomeTracks, which covers the lower Nascar series such as the K&N Series, as well as they have a @NascarStats account that covers all the Nascar stats that you could think of. However, they are doing it right. They have all of their bases covered and follow the best Tweeting practices for sure. They pretty much have them all covered, from sharing timely and useful news, to sharing pictures that the fan want to see, and even using the #hashtag perfectly.  From my personal experience of handling PR, basically tweeting and posting on Facebook for a lower tier NASCAR team, NASCAR promotes the #hashtag for each event the week before, and the fans as well as other PR reps get involved to get it trending. Where we were at Richmond International Raceway in Virginia a few years ago, the sponsor of the race was the Blue Ox, so every tweet I posted was #hashtagged with the #BlueOx100. Here you are able to keep up with what is going on, when the autograph session is, and what is trending with the series.

Nascar covers all their bases with social media and they seem to have the best practices covered. They wasted no time in understanding what social media has to offer the fan and the sport. They have really found a way to take the checkers with social media.

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8 thoughts on “Blogging and Tweeting: Nascar has you covered.

  1. Hi Jolene,
    Great blog post! I have to admit that I don’t watch a great deal of NASCAR or racing in general but in terms of social media I feel like they have a great opportunity to tap into social media. Compared to a startup business or event for that matter, NASCAR already has that tremendous loyal fan base. The main hurdle would be letting all your fans know how to interact with your racing brand. I’m curious to know if you’ve used any out of the norm, creative ways to let your fans know about the social media channels you promote?

    As always, very interesting posts and a great glimpse into the racing PR scene.

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  2. jkaleta23

    While I don’t want NASCAR alone, I do enjoy the sport. My father has been watching races ever since I can remember with Sunday being NASCAR day. With this being said, one thing that NASCAR has over other businesses or companies is the fact that they’re known worldwide. They have such a large following that posting multiple times a day is acceptable and actually encouraged. Fans want updates as soon as they happen.

    Do you ever feel as if NASCAR would fall too far behind with social media and end up going out of style at that point? I feel right now that the fan base is really limited and will only become more select over time.

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    1. Hi thanks for the reply. As far as falling behind in social media, I don’t see that happening. Their are a huge number of the media that also gives live updates as to what is going on almost lap by lap.
      I am not sure that I agree that the fan base is limited. The fan base crosses over a large number of demographics, and is not just a “redneck” sport anymore.

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  3. Stephanie

    There are other brands and leagues that I follow that also can be a little overwhelming. I find it annoying when there is a lot of overlap in post content from various related sources. For example, I follow 4 different sources close to the Dallas Cowboys. I get tons of information in my feed that is mostly redundant. I have “unfriended” brands for this. I think that in some cases, up to the minute information is necessary (CNN for example) but in others it can wait… Save the content for one wholesome post later vs. many of the same.

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    1. In the NASCAR world we experience the same thing. Just tonight after the race at Texas Motor Speedway, Jeff Gordon got into it with Brad Keselowski and a fight broke out on pit road. There were about 25 posts from my media friends that all said the same thing. It was almost a little too much. I finally gave up reading them.

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  4. I am not a huge NASCAR follower, though I enjoy watching races. I had no idea they had such a huge Twitter presence. Do they cross-pollinate their blogs and with their Twitter accounts? I am curious how they manage to keep the message consistent between blogging and so many Twitter accounts? In my line of work, we experience similar channel overload and it can be challenging to keep the message consistent while keeping the content fresh and interesting. I would love to see a future blog topic on this from you! Hope you keep up the blog after the class.

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    1. Thanks! The interesting thing is that the blogs don’t tie in with any of the Twitter tweets or Facebook pages at all. NASCAR has a large department of people that are focused on the social media/marketing of the sport and they are good at what they do, but they don’t cross pollinate, it seems the bloggers are able to discuss what they want more than really focusing on race day, but if something controversial happens on the track then they will cover the topic as well.
      Thanks for the feedback.

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  5. Actually, the drivers I work with both have their Twitter handles on their race cars. One of them has it over the back window of the car as well as her Facebook page. My other driver has it over the drivers side window. I had to encourage them to do this, but it paid off. One of my drivers has gained over 200 likes on her page since April. I also make sure that I include their Twitter and Facebook information at the bottom of every one of their press releases. When these get posted to the various websites they help to promote this information and it gets out there to more fans.

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